Topmate Individual Work Profiles

Although I cannot disclose the entire work details, I have made my best efforts to portray what is allowed to be shared with people outside of the work.

Rishav Agarwal (Startup Mentor)

What was expected: 

Wanted to conduct a workshop for people who came on 1:1 consultations from various audience segments.

What I did:

• Gathered the audience from their CRM
• Cleaned the audience on Neverbounce
• Segmented the audience according to various reasons for 1:1 consultations
• Wrote persuasive emails that would get the people interested in the workshop
• Nurtured the audience and was able to get a 30% open rate on average and 10 registrations from 2 campaigns 

Pointers to note:

The age of the audience set – the audience was contacted almost a year ago which had us in a delicate position to not overdo the pitching part.

So they had to be handled carefully so that our spam rate did not go up

Since we already had all of our norms in check with sending policies of Gmail and Yahoo even back in December, we were able to clear it up with these numbers on the chart.

Since we had a good open rate for our first campaign, we tested out various elements on two emails to see which one got a better response rate.

Components like Subject line, Header text and CTA were tested

We used the UTM tracking to enable tracking the subscribers that came via emails

Om Gupta (Internship Mentor)

What was expected:

They had their subject matter [crux of the email] ready but did not have the emailing expertise which they sought from me.

What was done:

• Audience clean up with Never Bounce
• Segmentation of audience and emails were written according to the audience segments [segments were – students in the final year of college, students who recently passed out]
• The age of the audience was relatively young. Below 6 months range and had a good chance that they recollected the benefits they had upon attending the 1:1 consult from this client.
• Emails were designed to reduce the number of words used and were scheduled to reach a segment of the target audience right after their final exam
• Another segment needed more nurturing and earlier dispatch of the mail
• Totally 4 part email nurture campaign was set and we received 61 registrations from our emails alone
• The retention rate of the participants was 100% in the webinar too.

This is what the client told us after the webinar.