Do you want to know when is the best time to send an email to your subscribers or just to your leads? However, to enjoy the full benefits of email marketing, you must ensure that your campaign is effectively executed, which includes hitting the send button at the right time.
You are here to know that, and we will take care of the deal. Take a deep breath and let us jump straight into the topic.
Why does the timing matter when sending an email?
It is just the perfect time for your ideal audience to open their emails. Every email is tailored to a specific group of people with diverse online behaviours. In brief, the ideal time to send an email for your business may not be the same as another business. Because no two customer bases behave the same and you should play by the rules.
An average person receives anywhere between 100 to 121 emails per day. And I can bet that he/she won’t be able to open all the emails. This is why you should consider sending your emails at the right time to get the best results out of them.
According to marketing studies, the open rate of an email declines to roughly 1%, within 24 hours. This implies that if your subscribers haven’t opened your emails within the first day, then they’re unlikely to open them in the future.
And no one wants that to happen, am I right?
Why email matters for your business growth?
Since emails can be personalized, there is a big chance for higher conversions than other marketing channels. Your sales can be increased by about 14% with the help of email automation and you shouldn’t miss the great opportunity.
It creates a path between you and your customer by sending personalized messages like promotions, discounts or sales they would like to see. This is the main advantage you will get from email marketing and automation.
Small businesses are in a good bid to leverage email marketing since their image is more adaptable. For example, as a small startup, you can quickly establish trust with local clients. But at the same time, global enterprises may struggle to connect with small localities.
The best time to send an email
In today’s marketing environment, time defines a campaign’s success. An email sent at the correct time can turn your subscribers into long-term customers, whilst an email sent at an inappropriate time can hike your unsubscribe rates.
Answer these questions to make sure that your emails are hitting your customers inboxes at the right time.
- Who are my target customers?
- How do they make money for a living?
- What are their common problems?
- Where do they hang out online?
- How can my business solve their problems?
However, it is recommended that you send your emails between 9.00 AM to 11.00 AM in the morning. This is because most office hours begin at this time, and many make it a habit to check their emails as their first activity. The second best time to send emails is between 3.00 PM to 5.00 PM in the evening.
Sendinblue has a list regarding the best time to send an email by industry:
- Ecommerce: 10.00 AM
- Software/Saas: 2.00 PM-3.00 PM
- Marketing Services: 4.00 PM
- Hospitality/Online Retail: 8.00 AM- 10.00 AM
- Professional Services (B2B): 8.00 AM- 10.00 AM
- Nonprofits: 3.00 PM.- 4.00 PM
Things you should consider when choosing the best time to send emails
Audience demographics and behaviours
Understanding your target audience is a critical step before sending the email. The best time to send an email to one segment of your audience may not be the best time for the other segment. As a result, you must extensively watch and research the behavioural patterns of your target audience in various phases.
Subject line matters
Often, people overlook this as irrelevant, and as a result, they lose their email game. For example, assume that an email arrives in your inbox at any moment.
What is the first thing that strikes you about it?
Of course, the subject line!
Subject lines are sometimes the only deciding factor that makes people click on your email.
Your email frequency
Too many emails might annoy your readers, while very few emails can fail to leave an impression. Make sure to plan your emails at a frequency that is highly suitable for your business. For the best results start with weekly emails and then increase the frequency with 2 emails a week.
