How to build an email list full of leads in 10 mins

Lakshmi Ram

December 14, 2024

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We use email lists to promote a product or service to nurture leads and build customer relationships.

We use emails for varied purposes like informing your leads about updates, exclusive deals, discounts, or sharing a milestone.

Email marketing is one of the most effective forms of marketing as emails directly land in your customer’s inbox without worrying you about the algorithm. Email marketing helps a brand connect directly with the audience to make them feel important, and cared for and gives your audience a sense of belonging.

A 2015 study by the U.K.-based Direct Marketing Association (DMA) found that for every $1 spent, email has an average return on investment (ROI) of $3.

Email marketing helps brands establish a 1:1 connection with customers.

How can one use email marketing for lead generation?

By nurturing leads to convert them into potential buyers.
By informing your customers about the latest deals, launches, and sales
By sending newsletters to build a connection
By sharing milestones.
By giving exclusive discounts.
By keeping them engaged

You no longer have to lose at the hands of the algorithm and witness your offer sinking in the sea of content because email directly lands in the inbox of your customers.

You can personalize and segment your messaging when it comes to emails.

You can build lasting connections with your audience. For instance, exclusive women’s day discounts for female customers or free drinks to your customers on their birthdays help you connect with them.

This kind of personalization is possible only with emails.

Why is email marketing effective for lead generation?

Permission-based promotion

As soon as your customer/prospect signs up to your email list, they consent subconsciously to receive emails.

Signing up to someone’s email list means they trust you, are interested in your brand, and you can convert them easily into potential customers.

Targeted audience

Social media platforms are a place with people from all around the world. It has people with different interests and different purposes. When people sign up from social media to your email lists, you get hold of the data that is otherwise not available in the case of social media.

Whoever signs up for your email list is invested in you and your brand. You get a more targeted audience who you can convert easily into happy buyers.

Emails offer you personalization

You can send emails according to the age, location, and gender of your customers. Email marketing offers personalization which no other platform does.

You can directly talk to your audience in a language that they understand. You can offer something that your audience truly needs.

You can hit the pain points at the right places and create hyper-targeted campaigns.

Scalable

Email marketing is scalable and can run on automation. Email is an extended subscription to the existing digital marketing channels that is more than enough to scale your marketing campaigns.

Five ways email marketing campaigns can generate an insane number of leads.

Segment the audience

One advantage of email marketing is personalization. Email lets you personalise your emails. Therefore it is essential to segment your audience according to demographics based on their age, location, or gender. The segmentation helps in creating a hyper-targeted email sequence.

Focus on the subject line.

70% of people are more likely to check your inbox if it starts with a catchy subject line. So, make sure you don’t miss out on the headline. Headlines highly influence the success rate of your email marketing campaign.

Make sure

It’s catchy
It highlights a benefit rather than a feature.
It is highly personalised.

Use basic English.

80% of the people on the internet hesitate to read above 7th or 8th-grade level English. People want to avoid pain.

Therefore, draft an email copy that is easily understood, and has no over-the-top vocabulary, inside jokes, or any uncommon phrase.

Make sure your copy is short and crisp, understandable, and doesn’t contain complicated words.

Use the power of storytelling.

“The ones who tell a story rule the world”.

Every brand or person out there has a story, so make sure you use the power of storytelling in your campaigns.

Start with a simple ” I lost 20000 dollars…

Elaborate a little more on ‘how your product solved your problem’, what can someone learn from your story, and how can your product help them.

Use consumer psychology.

You should base your copy on the understanding you have about your customers and prospects. Knowing how psychological triggers can turn your writing into a highly converting copy is essential.

Here are a few ways to do so

Use the principles of scarcity like:

Instil FOMO or Fear of missing out on a limited-period offer
Premium scarcity – enrol within the next 24 hrs to get access to our premium bonuses.
Offer scarcity – offer only valid till Wednesday.
Quantity scarcity – limited stock available.
Price scarcity – won’t be available at this price ever again.