Topmate’s Cold Mail Campaign

We ran a cold mail campaign to increase business for Topmate’s creators [subscribers or clients]

What was expected:

A cold mail campaign to increase bookings for our Topmate’s creators was a hit with dozens of bookings for the co-founder who was behind the campaign.

Reduce the bounce rate of the campaign and warm up the audience to send more emails – more deal closure

What I did:

• Wrote the email for the campaign [a correction email – this was earlier sent by Topmate themself]
• Cleaned the list sourced by the company to reduce bounce rates and spam complaint rates
• Topmate received responses and enquiries from this campaign resulting in dozens of call bookings and a deal closure rate of 40% from this cold campaign alone

BEFORE

Bounce rates were as high as 19% 

AFTER

Bounce rates dropped to 9% which is more than a 50% reduction from the original rate

Event Management Cold Email – Lead Generation

Client overview: 

Tech Events Company – a startup with a tech lineup throughout the year required assistance fetching sponsorships for them and amassing leads in the form of Sponsors, Attendees/Delegates, Speakers and Media Sponsors.

Client Name: Global Tech Nexus

Domain: Events Management

What worked to reach 20k USD sponsorship?

Prospecting and Cold Emails to the right set of audience:

We worked as a team to identify the right set of people to reach out to and found them in their places like Linkedin and their emails. This helped us in gaining their attention and then on their Sponsorships for the event.

This event is happening in the Philippines, Indonesia, Malaysia and Thailand in 2024 [across the year] in the ASEAN tech ecosystem.

Our supporting organisations were another reason that increased our credibility to gain successful sponsorships.

It was not an easy breakthrough unlike the usual cold mailing goes.

We had to work on various types of cold mail that led us to understand so much about the audience in the ASEAN countries.

From Data Generation to getting responses from the sponsors, we had it all covered.

Data Generation:

We explored a lot of resources available on the internet to identify the prospective audience for all the segments and it was not an easy task. This led us to empty the Sales Navigator and get access to all these prospects on Linkedin as well as their email boxes.

CRM was vast and the database was huge while the response rates were low.

But for a startup, we got amazing responses at a later stage when we filtered through the audience groups in terms of their job titles and their companies which led us to a more niche data range rather than shooting blindly in the dark.

Some of our responses:

These are the proofs of the campaign responses I worked on for the Events Management Client