Thenga Coco is a brand that processes discarded coconut shells to create products like coconut bowls, spoons, tea cups, and many other home decor products.

When I discovered the brand, there were no email newsletters and there was no proper structure to email people for various things an e-commerce brand is supposed to do.

Now I am in the pursuit of reviving their email list which has been accumulated over 4 years through sales.

We are in the stage of creating newsletters and bringing sales and more orders through Cold Email Campaigns through targeted lead-generation methods.

So far we have generated 5 leads for bulk orders and long-term partnerships through the lead generation efforts.

These are the metrics we got after reviving the list.

Here are some responses we got for our lead gen work